TikTok is introducing a fresh option that enables them to cut down on the quantity of AI-made videos appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This shift coincides with a increase in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A large amount of this content is deemed mass-produced AI material, a term for substandard, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that many people appreciate content created using AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the ability to adjust the amount of that, based on their own preferences,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its network identified as AI-generated. Collectively, in excess of 100 mn media items are submitted to the platform every day, making AI content a minor percentage of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the amount of artificial media they view by opening the topic control feature in the app and choosing the AI content topic. Additional categories that can already be modified under the tool cover current affairs, style, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules require content makers to identify “realistic” AI-made content, and it forbids malicious fake videos of well-known individuals or emergencies. Any believable artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the app will from now on attach an “AI-made” label to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting artificial media. This measure is intended to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The company is also introducing a $2m AI literacy fund for experts and institutions to create learning resources about using AI responsibly. This program will support non-profit groups dedicated to training coding and technology.
Moderation Strategy
The platform has defended its content review process, during debate over plans to lay off numerous safety staff in the UK. It is expected to cut hundreds of positions in its trust and safety department in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A senior executive stated that people-led review would remain essential, but artificial intelligence can shield workers by removing the most harmful content before it has to be seen by people. TikTok announced a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
